Introduction
This article was originally published in the Kansas City Business Journal.
- Authored by Kristan Stanley, Director of Human Resources at Dynamic Logistix Date: August 31, 2022
- The impact of COVID-19 on office workspace has witnessed a complete shift toward 100% remote work. The urgency of this response led to a rapid transition in March 2020, with a substantial increase in telework across various industries. According to the U.S. Bureau of Labor Statistics, more than one-third of companies have embraced telework, and 60% of them plan to maintain telework options indefinitely.
- While COVID-19 highlighted the efficiency of remote work and the benefits of flexibility, it also underscored the importance of workplace culture in fostering employee well-being and organizational success. Here are three reasons why culture remains a crucial element.
Culture’s Role in Attracting Top Talent
While skills and qualifications are paramount in the hiring process, considering culture provides a significant return on investment. Employees who embrace and embody the company culture are more likely to stay, becoming advocates for the brand. This organic promotion attracts new talent without the need for additional recruitment spending. Recognition through awards such as “Best Places to Work” further enhances a company’s reputation, making it a magnet for like-minded individuals.
Lee-Anne Edwards, CEO of talent matchmaking firm OneinaMil, emphasizes the importance of showcasing a great culture to attract individuals who align with the company’s values.
Culture as a Selling Point to Clients
A vibrant culture not only appeals to potential employees but also becomes a selling point to clients. The intangible aspects of a positive work environment, such as energy and camaraderie, can make a lasting impression on clients. According to a Gallup survey, a culture that attracts high-caliber employees can result in a 33% increase in revenue. Candace Coleman, content manager at CultureWise, notes that outstanding culture often takes precedence over the actual product or service when attracting customers.
Empowering Employees for Optimal Decision-Making
- Encouraging a flexible schedule, where employees are trusted to make decisions that benefit both themselves and the company, is a valuable approach. This flexibility fosters stronger connections among team members, leading to increased productivity. According to a Citrix survey, 71% of 2,800 workers and business leaders agree that a hybrid schedule strengthens the team dynamic. Additionally, Bankrate’s 2022 Job Seeker Survey indicates that 55% of U.S. adults find the ability to work from home or have a flexible schedule more important than before the pandemic.
As the initial challenges of the pandemic subside, the balance is returning to the workplace. Post-pandemic, culture remains pivotal in attracting and retaining talent, as well as securing new customers for sustained revenue growth. Trusting employees to manage their schedules enhances their dedication and benefits both individuals and the company.
- Written by Kristan Stanley, Director of Human Resources at Dynamic Logistix, on August 31, 2022, it sheds light on the drastic shift toward 100% remote work in response to the pandemic. The U.S. Bureau of Labor Statistics notes that over one-third of companies, spanning diverse industries, have embraced telework, with 60% intending to perpetuate remote work options.
- While the pandemic demonstrated the viability and efficiency of remote work, it also underscored the enduring significance of workplace culture. Here are three compelling reasons why culture continues to be a cornerstone:
Culture’s Magnetism for Top Talent:
Beyond skills and qualifications, considering culture in the hiring process yields a significant return on investment. Employees who resonate with and embody the company’s culture become passionate advocates, attracting new talent organically. Prestigious awards like “Best Places to Work” further amplify a company’s appeal, without the need for additional recruitment advertising.Lee-Anne Edwards, CEO of talent matchmaking firm OneinaMil, emphasizes the impact of showcasing a great culture in attracting individuals with aligned attitudes.
Culture as a Client Attraction Factor:
A vibrant culture becomes not just an internal asset but a compelling selling point to clients. The intangible elements of a positive work environment, such as energy and camaraderie, leave a lasting impression. According to Gallup, a culture that draws high-caliber employees correlates with a remarkable 33% increase in revenue. Candace Coleman, content manager at CultureWise, stresses that an outstanding culture often takes precedence over the actual product or service when attracting customers.
Empowering Employees for Optimal Decision-Making:
Embracing a flexible schedule, where employees are trusted to make decisions that benefit both themselves and the company, proves to be a valuable approach. This flexibility fosters stronger connections among team members, leading to increased productivity. A Citrix survey reveals that 71% of 2,800 workers and business leaders agree that a hybrid schedule strengthens the team dynamic. Additionally, Bankrate’s 2022 Job Seeker Survey indicates that 55% of U.S. adults find the ability to work from home or have a flexible schedule more important than before the pandemic.
- the initial challenges of the pandemic gradually recede, a newfound equilibrium is emerging in the workplace. Post-pandemic, culture remains pivotal in attracting and retaining talent, as well as securing new customers for sustained revenue growth. Trusting employees to manage their schedules not only enhances their dedication but also brings mutual benefits to both individuals and the company.
